Monthly Archives: February 2005

Pilates has become a mandatory offering for any fitness club that wants to lead in its market. The numbers tell the story. In North America, Pilates participation increased by over 445 percent in just the last three years*. The number of clubs offering Pilates increased by 530 percent over the last seven years**. This growth [...]

Throughout the developed world, we have moved from an era of manpower to an era of mind power. We have moved from the use of physical muscles to the use of mental muscles. Today the chief sources of value in our society are knowledge and the ability to apply that knowledge in a timely fashion. [...]

Never before has the need for effective children’s fitness programs been so great, but is it a new phenomenon? In 1995, in the November issue of “Movement Today,” Pam Tosti, originator of the Fitastic Kids education program wrote: • “64 percent of American children, five to 17 years of age, fail to meet fitness standards.” [...]

Best known for the VersaClimber, Heart Rate Inc. has played an integral role in transforming the way people exercise with a 23-year history of innovation. How Did Heart Rate Inc. Get Started? In 1978, Heart Rate Inc. had the foresight to know that heart rate was a valuable tool as a speedometer of exercise intensity [...]

I’ve been mailing marketing pieces for health clubs for 20 years and I think I finally get it! By that, I mean I finally understand the postal system and its rate structure. In this article, I will break down the different rates for postcards, and hopefully save you a lot of money on postage. 12 [...]

Every year, our company conducts an in-house analysis of the types of liability insurance claims we have experienced from the prior year. We categorize various incidents by cause of injury and calculate the estimated or actual monetary value of the claim. As you can imagine there are several “types” of liability claims that can occur [...]

One of the most exciting new options for the health/fitness club is the personal sauna – a sauna built for use by a single person. Most people, when they think of sauna, think of a room with a hot air or steam source that heats the air to temperatures as high as 220 degrees Fahrenheit. [...]

The selection of a company to partner and work with for software and billing is one of the biggest decisions you make as a club owner or manager. When making the decision, consider some of the following factors: • Get a total solutions provider (billing, software, support). • Make sure they can do collections on [...]

The selection of a company to partner and work with for software and billing is one of the biggest decisions you make as a club owner or manager. When making the decision, consider some of the following factors: • Get a total solutions provider (billing, software, support). • Make sure they can do collections on [...]

Wouldn’t it be great if you could get inside the minds of your audience and know what they are thinking about you and your presentation? Actually, you can – by reading their body language. Once you know what they’re thinking, you can respond and have a successful presentation. Learning a few simple body language signals [...]