Monthly Archives: August 2006

Maximize your gym’s potential by offering your members the most that you possibly can. It has been said by many that there is a direct correlation between the amount of cardiovascular equipment a club has to offer and the number of members that it can accommodate. Not having enough cardiovascular equipment is probably the number [...]

If you don’t know me already, I’ve quickly become known as “The Creatine Guy.” If we ever meet, you’ll understand why. You see, in the last two issues, I explained why Creatine is still the undisputed champ when it comes to high-profit products that actually deliver. I firmly believe nothing else can give you – [...]

Whenever you ask a club owner, or an owner of any business for that matter, how they are doing, the same question always seems to come up, “If I could only find good, quality trainers.” My answer to the club owner is, “Maybe you are looking in the wrong places.” The number of personal trainers [...]

The Spectral Journeys Colorgized Wellness Program is the combination of holistic healing methodologies and current group exercise classes. It is a unique synthesis of mind, body and spirit. Because it is truly unique, your members will try the class out of curiosity; but once they participate in the class, they will want to return for [...]

The definition of a “missed sale” is: A non-member who walks into your club, requests information, and leaves without joining that day. There are five preliminary things you must do before you can even think of re-capturing missed sales on autopilot. (Once I explain these, I’ll show you how to get a nice percentage of [...]

I’m too tired to work out.” It’s the oldest excuse in the book – and it’s a business killer. It turns people with good intentions into marginal gym members who keep their bodies and their membership fees far away from your fitness center. But, you can keep members and their fees coming back by providing [...]

Are you starting to think about those plans for next year? How many new members to expect? How much space to allocate? How much equipment to purchase or rehabilitate? Are you thinking about how to get more profits from your existing customers? It cost you plenty to get those customers, so now that you have [...]

Are you starting to think about those plans for next year? How many new members to expect? How much space to allocate? How much equipment to purchase or rehabilitate? Are you thinking about how to get more profits from your existing customers? It cost you plenty to get those customers, so now that you have [...]

One stormy day eight years ago, Master Pilates instructor and avid triathlete, Barbara Wintroub, prepared for her daily run. After seeing how wet it was outside, she decided to find an alternative workout. Lying down on the sliding carriage of her Pilates Reformer, she began to simulate running and springing off the “jumpboard” – a [...]

If you have an Aquatics section in your club, then you know about rising chlorine costs. Fueled by growing energy costs, shrinking supply and high tariffs, chlorine-based chemicals for the pool and spa industry have risen in price 20% to 50% since late 2004. In addition, high preliminary “anti-dumping tariffs” levied by the U.S. government [...]