Monthly Archives: June 2010

You can’t consistently sell memberships effectively without knowing two things – first, what are you selling; and second, knowing to whom you are selling. For the purpose of keeping within the space allotted let’s focus on the latter. It is imperative to find out who your prospective member is and what they need. The easiest [...]

Believe it or not, one great way to get your members to become more loyal is to get them to buy MORE from you. This includes anything from fitness bootcamps and personal training, to simpler items such as a protein bar and yoga mats. The more involved you get your members and the more programs [...]

SAN FRANCISCO, June 29, 2010 – Club One, a nationally recognized leader in the health, fitness and wellness industry, has announced that Robin Klaus will resume the role of Chairman and Chief Executive Officer of Club One effective July 1, 2010. Klaus takes on the role from Jim Mizes who departs his post as President [...]

Fitness Formula Clubs in Chicago has taken part in several philanthropic movements so far this year and is preparing for their largest fund raising effort, “Clubs for the Cure” supporting the fight against ALS/Augie’s Quest. FFC is Chicago’s largest private group of health clubs in the city, currently totaling 12 locations. A team of Personal [...]

The health club industry has changed drastically over the last 10 years and it will continue to change and evolve over the next several years. Unfortunately many health club owners have not kept up with the pace of change, and have found themselves with an outdated business model and little to no profits to show. [...]

HASTINGS, Minn. — Anytime Fitness continues to accelerate its international expansion, this time – into Japan. The attainment of a master franchisee agreement for Japan, one year in the making, comes just weeks after the fitness chain announced its plans to open clubs in the United Kingdom and Ireland. Recent overseas deals, combined with 300 [...]

Follow up, follow up, follow up … burn that into your brain and never forget.  A proper follow-up system is the most important step in selling new members and it’s often the area where health clubs struggle the most. Think about how many post-it notes are stuck on your front desk right now. how many messages [...]

One of the key aspects to retaining members, and certainly the most fulfilling, is ensuring people become personally attached to you and your facility. As I always say, relationships make the business. Do you know your clients by name? That’s the obvious one. How about their spouses name, their occupation, whether or not they have [...]

Club H Fitness members and friends raised $13,548 for the American Cancer Society at their annual “Spin For Life” held on May 23 in Hoboken, N.J. More than 200 spinners participated in this year’s event on Frank Sinatra Drive. The six hours of spinning classes took place under warm and sunny skies on the Hudson [...]

Bribery is one of the easiest ways to encourage a person to do what you want — except join a health club. To grab members, your facility must offer a stepped incentive program. First, visit incentives, commitment incentives and trial pass incentives are only a few of the bribes you can offer your prospects on a [...]