Monthly Archives: November 2010

The New Year typically means a new budget and sometimes a new focus or direction for most clubs. For a smaller group, it’s only about continuing the same focus and direction with the expectation of maintaining status quo (if it ain’t broke, don’t fix it). For the clubs who want to move forward, I have [...]

It could easily be argued that nutrition is more than half the battle. However, most members don’t recognize the benefit. Why? It’s really quite simple. There is so much misinformation on the topic of nutrition that people don’t know what to believe. Consequently, members make the wrong food choices, resulting in them achieving minimal performance [...]

When Nikki Layton and her partner Barry Duncan founded Momentum Fitness and Volo Innovations in Vancouver, Canada, they were short on cash flow. In order to bypass expensive marketing schemes, Layton teamed with local pharmaceutical sales representatives. The reps were giving educational events to doctors in their area. Layton allowed the reps to lease their [...]

Trak Fitness has revolutionized cable resistance training with the development of its patent-pending TrakHandle® Pro-line cable attachments. The technological advancements exclusive to these unique accessories enable cable equipment to adapt to the user’s natural physiology instead of the user adapting to the equipment. TrakHandle accessories enable ergonomically correct movement throughout all cable exercises. TrakHandle Pro’s [...]

Q: Our main focus is on customer service. Do you have any unique retention ideas to help us increase the value for our members? – Frank Emanuel, the general manager of Maximum Output Fitness, Fayetteville, Ga. A: First of all, it is great to hear that your primary focus is on customer service. We forget [...]

For members that are out-of-shape or new to having a workout routine, the gym floor can be an intimidating, lonely place. Molly Krawczyk, 37, from Petaluma, Calif. was out-of-shape when she returned to the gym. She joined a weight-loss program called “Lose to Win,” Club One’s version of “The Biggest Loser.” Krawczyk joined the program, [...]

After interviewing the Club Solutions Advisory Board to gauge their beliefs on 2011, two things were discovered. First, the Advisory Board doesn’t necessarily agree on everything, and second, they REALLY believe in health and wellness as the future of the industry. Each member gave their detailed thoughts on areas you might need to improve. Take [...]

Obesity has become an epidemic in this country and exercise alone isn’t going to fix the problem. Your members need to incorporate proper nutrition into their diets alongside a fitness regiment. You need to help them understand the importance of healthy eating. “Food is an absolute necessity for everyone, and so its impact on our [...]

In 20 countries and 39 states, Powerhouse Gym has positioned itself as a global giant in the fitness industry. Opened in 1975 by the brothers William and Norman Dabish, the gym built itself around bodybuilding and the thrill of weight training. Now, operated by William’s son, Powerhouse Gym CEO Henry Dabish is attempting to perpetuate [...]

Every club wants new members. One of the first questions I receive from a health club owner is “how do I get more leads?” While that is a good question, and an important question, it is actually more important for you to focus on the happiness of your existing members than worrying so much about [...]