Are you recognizing your members for special events, such as promotions at their work, marriage, engagement, welcoming a new child, buying a new house, etc.? This is a great way to build an even more solid relationship with your members. Recognizing these members either in a newsletter, a blog post, or even just a personal message via email or a card/letter, will show them that you noticed their recent special event. In these letters you can also include some club cash as well, to use towards other services in your club.
Fitness Marketing Contributor