CKO Kickboxing recently announced the grand opening of its 25th location in Augusta, N.J. The franchise will celebrate with grand opening festivities on April 28, 2012. A fast growing fitness franchise, CKO Kickboxing has expanded from one club in N.J. that opened in 1997, to now having additional clubs in New York, North Carolina, California and Washington. Below is an interview with Joseph Andreula, the CEO and founder of CKO Kickboxing:
Q: What does “CKO” stand for?
A: Club Knock Out.
Q: What makes CKO Kickboxing stand out as a franchise?
A: The CKO Kickboxing franchisees not only change their members’ lives, but also report dramatic changes in their own. They get in top shape, do what they love every day and most often say that they are now living a purposeful life.
Q: How does kickboxing benefit members?
A: Members lose body fat and tone up quickly. They have more energy and have a place that they belong. They relieve stress hitting a bag and sleep better.
Q: Who is it good for? (What ages, fitness levels, etc.)
A: CKO Kickboxing’s youngest member is 3 years old and oldest is 84. However, most members are adults 18 to 49. The class is designed for all fitness levels as the class is, “work at your own pace.”
Q: Why do you think kickboxing is a popular fitness trend today?
A: Hitting a heavy bag is fun, addicting and can burn 1,200 calories an hour, which all leads to getting in great shape, fast.
Q: Why did you decide to offer nutrition counseling to your members?
A: A proper nutrition program coupled with kickboxing on a heavy bag will produce visible results on a weekly basis. It will also be the difference between showing up sluggish for class or full of energy.
Q: What does that nutrition counseling entail?
A: The nutrition program is for people with absolutely no dietary medical conditions. We advise eating four to six meals per day of complex carbohydrates, lean proteins and unsaturated fats. We advise drinking plenty of water and advise cutting out sugar and artificial sweeteners.
Q: What are your goals as a franchise for the future?
A: The primary goal is to open locations worldwide so we can help people everywhere.
For information on business development, contact Rich Rosso at firstname.lastname@example.org, 800.489.1964; or Joseph Andreula at email@example.com, 201.963.7774
By Rachel Zabonick