With the public release of the Facebook IPO, I’ve started to really think about the impact that Facebook will have on businesses over the next several years. For those of us that were around for the Myspace boom, we are rightfully skeptical of where Facebook may go.
Many of us experienced Myspace spamming us right and left with fake “friends” and spam. However, for a long time Myspace allowed us to explore artists and musicians in a completely different way than Facebook did — however, Facebook responded by teaming up with companies like Reverbnation.com to release music on artists’ pages. They also went one step further by making Facebook a workstation for businesses of all sizes.
If you’d say that Facebook hasn’t helped your business in some way, there is still time for you to amp up your Facebook exposure. However, how much time is actually left?
I don’t think it’s a bad estimation that Facebook will change drastically in the upcoming months and years. Being a publicly traded company, Facebook will definitely look to capitalize on its worldwide viewership and sell advertisements. However, the deep question is, how will the advertisements take over Facebook?
My belief is that businesses will be able to get highly inventive with advertisements on the social network. It is my hope that they don’t completely sellout and ruin Facebook for people and small businesses worldwide.
Facebook has given us so many ways to stay in touch with family and friends as we travel and enjoy our busy lifestyles. Hopefully you have discovered how to use Facebook ads to reach clients in your area. If you’re still struggling with Facebook, take a look at the following video we developed with Curtis Mock concerning how to use Facebook. Use it while you can and while it’s still crucial to your members’ lives — you never know, in a few months people could be dropping off the social network like flies.
Tyler Montgomery is the Editor of Club Solutions Magazine. Contact him at firstname.lastname@example.org