Monthly Archives: June 2012

There is a fundamental shift currently taking place in what people expect from the Internet, and if your club’s digital marketing strategy fails to align with these new paradigm shifts, you are likely underutilizing your marketing budget. We at Club One recently relaunched our website to provide a more user-driven experience. Read below for considerations [...]

You have questions, we have answers. We took some time this month to speak with Ed Trainor, the VP of fitness services and product development for Town Sports International, about how clubs can easily improve cardio areas. “How have members evolved in their usage of cardiovascular equipment?” ET: Other than as a tool for weight [...]

Sharon Doros, 69, has been a member at Newtown Athletic Club (NAC) for 34 years. “34 years is a long time — they have many 20-year and 30-year members,” said Doros. What’s NAC’s secret to retaining a number of its members for more than two decades? According to Doros, it’s the attention they pay to [...]

A unique variation of the traditional elliptical cross trainer, the LateralX from Octane Fitness offers smooth, 3D motion that goes from a vertical elliptical stepping motion to an adjustable side-to-side motion for invigorating, one-of-a-kind workouts, that deliver results. Combining elliptical and lateral movement, the total-body workouts utilize 10 varying planes of motion to create muscle [...]

TRX offers complete solutions for your facility to make your space, staff and equipment work together to drive new member sign-ups and ROI, as well as a satisfied and excited membership base. TRX commercial anchoring equipment can convert any underutilized space into an exciting and profitable destination for individual, small or large group training. TRX [...]

FOREMAN® Products By far the most important thing is to keep them secure and keep them clean! This includes inside the lockers — not just the lavatory facilities and floors. The best clubs I’ve seen make locker room up-keep everyone’s responsibility. It’s another place for staff to interact with members and keep an eye on [...]

Faulty electronic fund transfer (EFT) — the four words no club owner wants to hear. Unfortunately, they happen and health club industry surveys say to expect 4-7 percent returns on all EFT billing accounts. Why the variance? Demographics of course, such as average income of clientele, ease of access, distance to/from the gym and satisfaction [...]

Why should you even bother to build relationships with your local media contacts? The answer is pretty obvious — so you can glean local news coverage and publicity where and when you need it. If you don’t have relationships with the people in the media that make decisions about what they include in publications, both [...]

24 Hour Fitness has partnered with USA Basketball, making 24 Hour Fitness an official partner of the USA Basketball Men’s and Women’s National Teams. This marks the second time 24 Hour Fitness has partnered with USA Basketball. 24 Hour Fitness first partnered with USA Basketball in 2008, just before the Olympic Games in Beijing, when [...]

The Phillips community in Minneapolis, Minn. is one of the most diverse and densely populated communities in the U.S. — and also one of the poorest. With the local population plagued by health disparities, the Running Wolf Fitness Center was re-opened in October 2011 through collaboration with the Native American Community Clinic and the Indian [...]