Monthly Archives: June 2012

How to start a month off with hope? Clean! Every month I ask my sales team to clean their office, to get rid of all old notes, papers, files, etc. I want them to dust their book case, shine their computer and polish their desk. Yes, a cleaning company vacuums every night and puts out [...]

Last week I wrote about my experience filming a Les Mills class for all the instructors in the world who teach these formats. Here is part two. On day one I found myself in a room with the film crew, coaches, all the presenters and my team for this round of filming. The meeting discussed [...]

I know I write about Facebook and its influence quite a bit on this blog, but I don’t believe that you can overemphasize how important it can be for your business — at this time. Over the weekend I was discussing a cut-flower business my friend owns with her father. They are a small business, [...]

One of the most time consuming, rewarding and important endeavors is hiring new trainers. As I have talked about before in this blog, doing a needs analysis of your current staff is the first step. By looking at your existing staff, you can better understand what areas you need to address and what clients you [...]

A husband and wife team, Patrick and Melissa John crafted a unique fitness philosophy driven around fitness, nutrition services and holistic therapies in 2006 when they opened their first club, “MINT,” in Dupont Circle in Washington DC. Offering members a complete wellness experience, health and tranquility are at the forefront of their minds, and are [...]

Cover Story: The Gorilla Guys Features: Nutrition For Profit Features: The Green Impact Ask an Expert: Debbie Lee The Member Experience: Using Challenges to Conquer Them CEO Spotlight: Join the Group Fitness Movement with Fitness on Demand New Product Spotlight: Nexersys and HITT a Knockout Combination Vendor Q & A: Additional Insights From Professionals on [...]

You have questions, we have answers. We took some time this month to speak with Debbie Lee, the director of marketing for Gainesville Health and Fitness in Gainesville, Fla., about how clubs can easily improve marketing departments. “How do you use staff for marketing this summer?” DL: Create street teams to guerrilla market the programs [...]

Get the latest in group-fitness technology with Fitness On Demand. This innovative new system makes it easy to offer the group fitness classes your members want. Fitness On Demand brings the latest in group fitness classes to your guests at the touch of a button. Choose from an expansive library of fun, exciting, heart-pumping fitness [...]

Nexersys provides a totally new personal training experience utilizing High Intensity Interval Cross Training (“HIIT”). This highly interactive strike trainer is fun for beginners, but challenging enough for even professional MMA fighters. Training rounds cover technique, gaming, striking, cardio, sparring and core exercises. Workouts are a series of four-minute video and avatar training rounds, with [...]

City Blends, Ltd. When it comes to nutrition, educating their staff and members on proper nutrition is an important step for clubs to take — which includes the importance of protein consumption post workout. Protein replenishes the body with essential amino acids that are necessary for recovery. It’s also okay to consume moderate carbohydrates and [...]