Monthly Archives: July 2012

On Saturday, July 14, 2012 Snap Fitness was the presenting sponsor for the Make-A-Wish foundation’s “Walk for Wishes” fundraiser at Normandale Lake Park in Bloomington, Minn. Around 500 walkers, runners, volunteers, Make-A-Wish family members and Snap Fitness employees attended the event, showing their support for the Make-A-Wish foundation. The event raised around $100,000. “Make-A-Wish is [...]

One of the most important things a marketing team can do is know its members. While club staff might have customers pegged, it’s shocking how often I see marketing campaigns that use models who, while beautiful and fit, don’t at all match the consumers that are actually within the gym. There are a variety of [...]

Saturday, July 14 marked the 11th anniversary of the Life Time Tri Minneapolis, one of Minneapolis’ largest triathlons hosted by Life Time Fitness with sponsorship from Toyota. Held along the shores of Lake Nokomis in Minneapolis, Minn., the triathlon was part of the 2012 “Race to the Toyota Cup” series, which since 2006 has linked [...]

These marketing strategies are designed to be utilized on an ongoing basis and implemented by your front desk and sales staff. They are easy to implement and incur only the cost of the materials needed to market them. 1.     Have the front desk staff greet every member by name, if possible, as they walk out [...]

As fitness managers of personal trainers, one of the most important daily tasks we have is seeing our sales numbers. We all have financial budgets and goals to hit, but that is not the only number to review on a regular basis. Number of sessions sold — begin tracking this number the moment a trainer [...]

Mike Elinski, the Owner of The Club, discusses his clubs in Jackson, Mississippi. [...]

Adam Boesel, the Owner of The Green Microgym - August Cool Down. [...]

John Carmean, the Training Marketing Director for GHFC, discusses personal training and certifications at Gainesville Health & Fitness. [...]

It seems as if we are always dealing with the “Drama of Group Fitness.” The thread of competition in our industry is great; who sells the most memberships, who is employee of the month, who has the most personal training clients, who sold the most PT, etc. But for some reason when it come to [...]

The mindset of the customer has changed and as a result, many are halting ancillary spending. Fewer leads means you need to increase the quality of the presentation for higher closing percentages. Customers are finding more ways to cut back. For example, phone bills, cable packages and gas are all items people are more aware [...]