Alpha Venice is one of a kind. A high-tech, boutique-style gym, the studio is the one and only gym in the country to be built in partnership with Nike. Opened in November 2011 by Joselynne Boschen, a Nike Master Trainer, Alpha Venice offers members a unique mix of fitness options, all based around functional training. “Alpha Venice is really not like any other place I’ve ever seen,” said Boschen.
Located alongside the beaches of Venice, Calif., or, “Muscle Beach,” Alpha Venice’s focus on functional training has given its members a healthy dose of functional-based workouts to choose from, including TRX suspension training, Power Plate, yoga, Pilates and Nike’s signature Nike Training Club group fitness classes.
According to Boschen, the Nike Training Club classes have been derived from Nike’s Training Club App, a smart phone app that can be downloaded to iPhones via iTunes. Referred to as, “a personal trainer in your pocket,” by Boschen, the app provides users with detailed instruction on workouts through videos, pictures and audio. Boschen has been featured on the app with her 15-minute Alpha Abs Workout. At Alpha Venice, the videos are streamed alongside Boschen as she instructs her members during Nike Training Club. “It’s a group class where you get that one-on-one personal training experience,” explained Boschen. “There’s a motivational, team sport training aspect to it.”
Along with signature Nike classes, Alpha Venice gives members a high-tech fitness experience. A 70-inch digital touch-screen jukebox is available for members to create their own playlist, and if members don’t own an iPhone or iPad, they can use one from the front desk in order to try the Nike Training Club App themselves during scheduled “open gym” hours.
Overall, members of Alpha Venice are part of a unique facility that promises results through functional movement patterns and dedication. “The gym is geared towards the average person,” said Boschen. “Whether you are a college athlete, a weekend warrior or a mom that loves a good sweat, this is the place for you. Our principals are education, motivation and overall wellness. Each client is unique and will get their own personal attention and assessment. We learn from you as much as you learn from us.”
By Rachel Zabonick