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Unless you’re currently living under a rock, it’s likely you’ve heard the phrase “content marketing” or maybe even “content is king.”
Just in case your home is in fact a boulder — here’s a definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Examples of content marketing include “how-to” articles, demonstrative videos, webinars and more. The main tenet of this content is to educate an audience, versus solely promoting a business. As a health club operator, content marketing could look like a blog from one of your personal trainers on the best functional workouts, or a video from your nutritionist on grocery-shopping tips. Really, the opportunities are endless.
As a health club, why should content marketing be on your radar? Because it will help you not just serve your current customers, but also get new ones. Content marketing expands your reach and positions you as the go-to expert in your community for health, fitness and wellness.
But, creating good content, and not just any content, is key. So, here are some tips for creating quality content that truly will reign as king in the marketing world:
Now, you’re ready to start creating content. Need some ideas? Here are a few below to help you begin.