Rodney Steven II’s Construction Tips

Rodney Steven II Construction Tips

At this moment in time, Rodney Steven II, the owner of Genesis Health Clubs, is managing seven construction projects spanning from a build-out to a club renovation.

This is because Genesis Health Clubs has experienced fast-growth over the past few years, growing from around a dozen clubs to over 40 in four states. As a result, construction is a major part of the owner’s day-to-day.

Here are Steven’s learning lessons for managing construction projects that other clubs can learn from that are going through a similar process, or are about to.

Create a plan and stick to it. “One of the lessons I’ve learned is that even if you want to jump right in, it’s best to wait till you have a well-thought-out construction plan and construction contract. Sometimes you think you can figure things out as the project goes on, but it’s much better to have a plan before you begin. Take time to find the right bid.”

Stick to your budget as much as possible. “Give your builder and architect a firm budget and stick to it. If your budget is $5 million and they come back to you with a project that’s going to cost $7 million, that’s not going to work for you. Stick to your budget.”

Think about the impact a renovation will have on your club membership. “When doing a remodel, keep in mind it’s going to impact your business. It’s going to have an impact on staff and members. Therefore you should communicate a projected timeline with enough room for error. We tend to be optimistic in the industry and it’s better to finish a project early than to have to extend it.”

Stay positive. “Construction is tough. But it’s worth it. Members love to see you reinvest money into the gym.”

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