It is common for people to get anxiety or nerves before walking into a gym for the first time. Where are the locker rooms? Where is the Group X Studio? No one wants to look lost or confused and risk embarrassment.
That’s where Google can help.
It is common for people to use Google Tours or Street View to figure out where they are going, but businesses can also take advantage of these tools and help prospective customers find their way through a gym.
A virtual tour can be added to your gym’s Google+ Local page once photographed, and will be displayed through the Google Maps interface. Image links to “See Outside” and “See Inside” will then appear when a potential customer searches for your gym on Google.
First impressions hold a lot of weight, and by incorporating a virtual tour you are essentially giving the first impression to a customer long before they walk in the door of the gym. In a study done by Google, they found listings with photos and a virtual tour are twice as likely to generate interest. In the competitive fitness industry, this is important.
You can search for a professional photographer trained to capture this unique style on Google’s Street View page. Once they do this, you can embed the tour on your website as well.
Having that comfortable atmosphere is imperative to a member’s longevity with your gym. As a potential member, it is a nice feature to be able to see what it feels like to be in an environment, and this feature on your website can help.