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Gold’s Gym has completed a corporate-wide rollout of 3D body scanning technology in a nationwide program called GOLD’S 3D™ (powered by Styku™). The initiative represents the single largest of its kind in the fitness industry and is another great milestone for the pioneering brand.
Gold’s developed GOLD’S 3D™, powered by Styku™ as a service to personal training, GOLD’S STUDIO® and BOOTCAMP members, who receive a scan per month as part of their membership package. Gold’s Gym is also making the revolutionary 3D body scanning technology available to all members, along with consultations with a fitness coach to assess their scans and help determine the fitness journey that will help them best achieve their goals.
“What appealed to us about Styku™ is the accuracy of the measurements and how it has a small [square footage] footprint,” said Aaron Cave, VP of Fitness at Gold’s Gym. “The equipment itself does not take up a lot of space, which is important for us in our assessment room. The self-service kiosk mode allows our members to scan themselves privately, which helps our members feel comfortable with the innovative technology.”
The team from Gold’s Gym has noticed the changes Styku™ brings not only in member participation, but in business results as well.
“We’ve definitely seen an uptick in our show rate and our close rate, and we have witnessed more people showing up to get training because of GOLD’S 3D™,” continued Cave. “GOLD’S 3D™ is a multi-beneficial tool for the brand not only because it’s a sales tool, it’s a retention tool, and more importantly a member engagement tool.”
Gold’s selection process started in late 2016 and included evaluating Styku™ and competitors’ solutions against the tape measure. Internal tests for accuracy and repeatability were rigorous and included an in-house corporate challenge followed by a six-club pilot to demonstrate the ROI. The success of the pilot then translated to a rollout that was completed in late 2017.
“We’ve worked closely with Styku™ for the past year and we’re tremendously excited to have reached this milestone,” said Adam Zeitsiff, CIO and SVP of Brand Innovation at Gold’s Gym. “With the rollout complete, we’ve seen monthly usage exceed 25,000 scans per month and we’re just getting started. We are excited to see what this technology will do for our members as they continue along their health and fitness journey with Gold’s Gym.”
Styku™ is working very closely in partnership with Gold’s Gym to offer this technology to their hundreds of franchisee locations around the world.