RECAP: The Latest Fitness Industry News Stories

It’s been a busy week in the fitness industry. Several acquisitions, expansions and partnerships were announced from all across the country, and it can be hard to keep track of all the deals being made. Below, you’ll find a list of the biggest and most relevant top news stories this week in the fitness industry.


Sunshine Fitness Acquires 31 Planet Fitness Clubs from Two Franchise Groups

Planet Fitness

Sunshine Fitness Growth Holdings, LLC, a leading owner and operator of Planet Fitness clubs in the Southeast U.S., announced the acquisition of two franchise groups representing a combined 31 Planet Fitness clubs in Florida, North Carolina and South Carolina.

The acquisitions include 20 fitness clubs across South Florida and the greater Charlotte area, and 11 clubs across North and South Carolina. The acquisitions nearly double Sunshine Fitness’ total club ownership to 64 clubs.

“I am confident that our clubs and their members will benefit from the combined team at Sunshine Fitness,” said Glenn Dowler, a prior owner of one of the acquired clubs who’s now a member of the Sunshine Fitness leadership team. “As the original Planet Fitness franchisee, and one of the largest, Sunshine Fitness has proven itself to be an excellent operator focused on staying true to the Planet Fitness mission and enhancing the member experience.”


US Fitness Receives Majority Investment from Delos Capital and HRS Management

US Fitness, the leading operator of several fitness clubs across the Mid-Atlantic and Southeast United States, announced it has received a majority investment from Delos Capital, a leading private equity firm with HRS Management represented by law firm Cole Schotz P.C.

“We are very proud of the business we have built at US Fitness, and we could not be more excited about our future with Delos and HRS as we accelerate our growth,” said Kirk Galiani, a co-chairman of US Fitness. The US Fitness portfolio includes 46 club locations encompassing a total of over 2.5 million square feet.

US Fitness will be opening six new clubs in 2018 in Maryland, Coastal Virginia and Atlanta, and with this new investment, the company plans to add up to six clubs over the next five years.


Genesis Health Clubs Buys Two More Fitness Centers

Rodney Steven

Genesis Health Clubs has purchased two World Gym locations in the Kansas City area. Of the 47 Genesis Health Clubs in five states, 20 are now in that area.

“We’ve been talking about this for a few years, and the time is right,” said Rodney Steven II, the owner of Genesis Health Clubs, in a statement.

In addition, the company announced Genesis Health Clubs will be the exclusive developer and operator of the Goddard Aquatic Center, a partnership with the City of Goddard, Kansas. Steven will personally oversee the development and operation of the Natatorium, a 60,000-square-foot aquatic center, four outdoor baseball diamonds and a brand-new Genesis Health Clubs location.


Tough Mudder Bootcamp Studio Opening in Massachusetts

Tough Mudder Inc. announced the grand opening of Tough Mudder Bootcamp, a high-intensity functional fitness training studio designed to challenge and train all fitness levels. The flagship workout studio in Burlington, Massachusetts, will open to the public on Saturday, June 2.

“I am thrilled Burlington will be home to the founding Tough Mudder Bootcamp and be on the cutting-edge of this new fitness studio offering,” said Henry Pott, the owner of Tough Mudder Bootcamp Burlington. “We are eager to help so many in our community reach their fitness goals — no matter their athletic ability.”

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