All posts by Bobby Dyer
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Make a Splash: Trending in Aquatics
As a health club, your goal is to ultimately stand out from other gyms in your area. And one amenity which is integral to differentiation...
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Put on a Show: Top Club Entertainment Trends
No matter what the activity, people want to be entertained. If you can keep them entertained, they’ll come back for more. This includes at your...
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Top Strategies for Marketing Your Fitness Department
The fitness department is an integral cog in the health club machine, generating a high percentage of revenue and member engagement — ultimately helping clubs turn...
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From Paralegal to Personal Trainer to Club Owner
Carmen Sturniolo was always in good shape. An athlete in high school and dedicated to consistent workouts throughout college, he kept himself healthy. And as...
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The Successful Marketing Strategies of Gainesville Health and Fitness
Marketing is a critical component to the success of a health club — no surprises there. Gainesville Health and Fitness knows this well. It has...
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Best Practices for Health Emergency Protocols
One of the most unsettling situations a gym-goer can experience is a health emergency. In most cases, the responsiveness of the staff on hand can...
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Best Practices for Active Shooter Emergency Protocols
As a health club, it’s important for you to have an emergency plan in place for any situation, including an active shooter. Although shootings in...
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Mobile Apps & Responsive Websites: Put Your Best Foot Forward
We are living in a digital age. According to a 2017 study from the Pew Internet & American Life Project, 80 percent of Internet users...
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Locker Rooms: The Heart of the Club
When you think about the member experience, your mind may immediately go toward equipment, staff and the fitness floor. As a result, there’s a critical...
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Water Massage Beds: ‘Water’ You Waiting For?
Over the years, many health clubs have moved away from offering tanning beds as an amenity, due to the health risks associated with indoor tanning...
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Front-Line All Star: Karen Kiesler
Karen Kiesler, “the face of RecPlex,” has worked at the Pleasant Prairie, Wisconsin club since it opened 17 years ago. A personal trainer and fitness instructor, Karen’s focus is...
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