All posts by Emily Harbourne

  • Come On In

    The front desk staff are some of the most integral players on your team. When members walk into the club after rolling out of bed...

  • You Are What You Eat

    It’s true: You are what you eat. If your members are filling their bodies with unhealthy junk food, it will not matter how many hours...

  • The Greater Good

    Merritt Athletic Clubs strives to be more than a health club. “We like to call our clubs the third home,” said Donyel Cerceo, the company’s...

  • Making Sales Personal

    As a personal trainer, the job has several important elements. First is gaining new clients and developing a strong client base. Second, and perhaps the...

  • Maximizing Social

    Extend your reach through Tweets, likes, Snaps and shares. When you think of social media, the big players like Facebook, Twitter and LinkedIn tend to...

  • Lessons Learned

    Top club operators share their key lessons learned in 2016 and their predictions for the year ahead. Rodney Steven II Owner of Genesis Health Clubs ...

  • Movement Specialists

    “We pride ourselves on being movement specialists, not just trainers,” explained Sara Adler, a coach at EPX Elite Performance in Los Angeles, California. The gym offers...

  • The Missing Link

    “We sell a product that most people don’t like and that is exercise,” said Bruce Carter, the president of Optimal Design Systems International. “People have...

  • The Digital Marketing Movement

    Between email, text messaging, social media, website traffic and direct mail there are a plethora of ways to get in touch with your members and...

  • Membership Sales Slam Dunk

    There are two key components to any health club business: retaining members and gaining new members. Sales requires patience, strong interpersonal skills, customer service, perseverance...