All posts by Emily Harbourne

  • The Greater Good

    Merritt Athletic Clubs strives to be more than a health club. “We like to call our clubs the third home,” said Donyel Cerceo, the company’s...

  • Making Sales Personal

    As a personal trainer, the job has several important elements. First is gaining new clients and developing a strong client base. Second, and perhaps the...

  • Maximizing Social

    Extend your reach through Tweets, likes, Snaps and shares. When you think of social media, the big players like Facebook, Twitter and LinkedIn tend to...

  • Lessons Learned

    Top club operators share their key lessons learned in 2016 and their predictions for the year ahead. Rodney Steven II Owner of Genesis Health Clubs ...

  • Movement Specialists

    “We pride ourselves on being movement specialists, not just trainers,” explained Sara Adler, a coach at EPX Elite Performance in Los Angeles, California. The gym offers...

  • The Missing Link

    “We sell a product that most people don’t like and that is exercise,” said Bruce Carter, the president of Optimal Design Systems International. “People have...

  • The Digital Marketing Movement

    Between email, text messaging, social media, website traffic and direct mail there are a plethora of ways to get in touch with your members and...

  • Membership Sales Slam Dunk

    There are two key components to any health club business: retaining members and gaining new members. Sales requires patience, strong interpersonal skills, customer service, perseverance...

  • Blink Fitness to Cast Members in Ad Campaign

    Joining a gym and starting an exercise routine can be an intimidating notion for many Americans. That is why Blink Fitness has made it their...

  • Planet Fitness Opens Gym Within Boys and Girls Club of Manchester

    Last week, Planet Fitness unveiled the first fitness center inside the Boys and Girls Club of Manchester, New Hampshire, as part of their Judgement Free...

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