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At almost every fitness industry conference I attend, the No. 1 problem I hear facing health clubs is retention. The proliferation of marketing and sales...
In many respects, there are signs that our industry is progressively embracing technology. For example, we are seeing that small operators—once intimidated by social media—are...
It has been reported that, on average, consumers waste approximately $39 of monthly gym membership dues from underutilization. On the operator side, especially single-site studios,...