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  • Spring into Summer with a Solid Game Plan

    The weeks leading up to the official start of summer are critical for all program directors and operators. Attendance overall takes the biggest dive during...

  • Group X: May Your Program Blossom New Opportunities for Growth

    Spring is a great time to introduce new products and programs, people and opportunities into your business. Although most people prefer the status quo, their...

  • Building Brand Awareness with Group Fitness

    To ensure people think of your programs first, consider the strength of the following: 1. Exceptional customer experiences beyond the sale. Group fitness is the...

  • Passion Leads Programming

    Passion defined is far less interesting than its lived experience. In real life, passion is an intense emotion or deep desire that compels you to...

  • What Resonates with Members

    What resonates with members when it comes to group fitness or small group training? Is it the diversity of programs, the availability of classes or...

  • Promoting Programs in the New Year

    A new year brings joy to program directors. With member engagement at an all-time high, it is the perfect time to unveil new schedules, programs and...

  • The Joy of Holiday Programming

    Programming through the holiday season brings about mixed emotions for program directors. Naturally some would assume that group fitness and overall participation will decline at...

  • Your Programming Menu

    Programming is vital to your business. To stand out today and differentiate yourself from your competitors, you need to be aware of the important role...