Eighty-two sign-ups via a few impactful words. Fifty percent returns from one campaign. More than $5,000 in additional monthly revenue for one franchisee. Cost reductions that have effectively raised the ROI to beyond 100 percent. What’s the magic bullet here? Text messaging — or, to put it a bit more precisely, text marketing. The power [...]
May 1, 2013
Rachel Zabonick
In Print, New Product Spotlight
For the past nine years, Jacobs Ladder, LLC, has focused on one product — Jacobs Ladder. Using patented, air-flow technology, Jacobs Ladder offers users an engaging, challenging, functional and low-impact exercise. Jacobs Ladder has grown and is now in gyms across the country. Most recently, Jacobs Ladder was named to Gold’s Gym’s Preferred Vendor list. [...]
May 1, 2013
Rachel Zabonick
In Print, New Product Spotlight
As the most recognized name in the indoor cycling category, Spinning® has been the leader in innovative product design for 20 years. With the launch of the TRIO and TRIO QR pedals, Spinning has done it again. These innovative pedals maximize accessibility and flexibility for every user with their three-way connection for non-cycling shoes, as [...]
April 1, 2013
Rachel Zabonick
In Print, New Product Spotlight
Twin Oaks’ Sales Dashboard can help sales reps get motivated and track progress against their goals. Featuring an online view, as well as a desktop view, each sales rep can log into the Twin Oaks Contact Manager module, where they will see their goals and how they are performing in comparison. The Sales Dashboard allows [...]
March 1, 2013
Rachel Zabonick
In Print, New Product Spotlight
Lebert Fitness, the creator of The Lebert Equalizer™ — a versatile piece of strength training equipment that provides an arm, chest, back and core muscle workout using your own body weight as resistance — has four new LTS Group X programs currently being launched. The new LeBARRE™ programming was designed by world-renowned dance choreographer Jenn [...]
March 1, 2013
Rachel Zabonick
In Print, New Product Spotlight
You can now use Fitness On Demand as a full-service tool for your studio. Don’t spend unnecessary money on a separate sound system for your live classes — available with the newest Fitness On Demand model, your instructors and trainers can now connect external media devices (wireless microphones, iPods and CDs) to utilize the Fitness [...]
3 Second Health, a new liquid multi-vitamin, made its for-sale debut at the 2012 Mr. Olympia Fitness Expo this September at the Las Vegas Convention Center. 3 Second Health is the latest product from Pureform 1000, LLC, a joint effort between 18-year nutritionist, Ron McCormick, and former newscaster, real estate professional and investor, Erik Levine. [...]
MiGym is a mobile app, branded for your club that provides your members with the information that they need on the go. The new Fit Friends feature makes it easy for members to connect with other members who have similar fitness interests and goals. How does it work? Fit Friends allows your club members to [...]
A unique variation of the traditional elliptical cross trainer, the LateralX from Octane Fitness offers smooth, 3D motion that goes from a vertical elliptical stepping motion to an adjustable side-to-side motion for invigorating, one-of-a-kind workouts, that deliver results. Combining elliptical and lateral movement, the total-body workouts utilize 10 varying planes of motion to create muscle [...]
TRX offers complete solutions for your facility to make your space, staff and equipment work together to drive new member sign-ups and ROI, as well as a satisfied and excited membership base. TRX commercial anchoring equipment can convert any underutilized space into an exciting and profitable destination for individual, small or large group training. TRX [...]