Solution On Marketing

Best Fitness is all about proven results. It’s a mantra I believe in for our members’ fitness plans and our own business. We drive revenue at our clubs by training our staff to stick to a defined sales process with a specific follow-up plan for membership and personal training sales. InTouch Follow-Up, a CRM built [...]

Part of any good marketing director’s job is to find a fun way to simultaneously engage members and encourage them to become brand ambassadors. By utilizing a member rewards program, clubs can put these two key components successfully into action. Recently, O2 Fitness, with locations throughout North Carolina, started its own rewards program, “O2 Rewards.” [...]

We all use and love social media, but do you know how to use it effectively to grow your customer base and build a community? Social media is, in fact, an easy and useful tool to drive business, easily interact with existing members and attract new business. However, social media should not be a last [...]

Giving back to local organizations through volunteering or charitable promotions can be one of the best and easiest ways to make a name for yourself in your community. As with any brand, having a positive impression on the community can create that “Go-to Mentality” for customers when they think about bettering their health. To support [...]

Why should you even bother to build relationships with your local media contacts? The answer is pretty obvious — so you can glean local news coverage and publicity where and when you need it. If you don’t have relationships with the people in the media that make decisions about what they include in publications, both [...]

January is fast approaching — a critical time of year for fitness and weight loss facilities. It is when thousands of potential customers are looking in the mirror and making the resolution to lose weight and get in shape. So what are you doing to capitalize on this sudden interest? What can you offer that [...]

One of the biggest problems with owning a fitness business, and in most small businesses for that matter, is the lack of consistency in marketing. Many gyms will ramp up their marketing efforts during a back to school drive and at New Year’s — that is the extent of their marketing. This is a big [...]

As we recover from times of economic difficulty, we are learning to run our businesses smarter in order to keep our clubs profitable. Some solutions, such as “expense control,” are directly economic making them more obvious. Others, however, require solutions that are more broad and fundamental in order to prevent financial losses. One such fundamental [...]

A VO₂ test is more than just assessing a client’s current level of fitness — it’s determining their precise workout zones based on their current cardiovascular health. Their goals, be it strength, endurance, weight loss or any combination of these, become a reality within a timeframe they never dreamed possible Successfully assisting clients to achieve [...]

Your members are a captive audience, so why not tap into that resource for valuable feedback, comments, opinions and attitudes about topics that can improve your club. Creating focus groups composed of current, or even former members will allow you to explore, ask questions and try out new ideas in a relatively safe environment before [...]