Solution On Nutrition

I attend many owner conferences, tradeshows and think-tank groups, so I am very involved at many levels in the industry. A common theme I hear is how to find new ways of driving new revenue into the clubs. What works and what doesn’t. Personal training is undoubtedly the most often talked about and primary focus. [...]

Health Clubs have the unique opportunity to provide their members total fitness and wellness by offering them a safe haven of healthy nutritional options. It is widely recognized that members come to health clubs to live healthy, active lives. Providing fitness classes, state-of-the- art equipment, and knowledgeable trainers and staff serve to help members get [...]

A much appreciated initiative for the parents and a profitable venture for the club. There has been a great trend in the health club industry over the past decade to cater programs to families within the club, realizing the importance of providing programs specific to kids of all ages. Although, these kid’s programs are helping [...]

Recently, an owner of several health clubs called me to discuss the pros and cons of ownership versus subcontracting his juice bar. My initial response was, “Indeed, it is much more profitable to own/manage than to lease the space.” But, was it really the right decision for him? I thought it best to review his [...]

What is Total Fitness? One of the best definitions of fitness comes from the President’s Council on Physical Fitness and Sports. It describes fitness as, “the ability to carry out daily tasks with vigor and alertness, without undue fatigue and with ample energy to enjoy leisure time pursuits and to meet unforeseen emergencies.” To truly [...]

It could easily be argued that nutrition is more than half the battle. However, most members don’t recognize the benefit. Why? It’s really quite simple. There is so much misinformation on the topic of nutrition that people don’t know what to believe. Consequently, members make the wrong food choices, resulting in them achieving minimal performance [...]

Personal Training without sound nutrition practices is like peanut butter without jelly, Simon without Garfunkel or bacon without eggs; they simply go together. Offering personal training in your facility is essential for both your club’s health as well as your members’; there is no disputing this. Why then, do we often focus on just personal [...]

Myth 1 People who visit juice bars in health clubs are nothing more than testosterone laden Neanderthals aggressively ingesting synthetic 80 gram protein shakes and scientifically engineered, borderline illegal, bug juice. BUSTED Guess what? Times have changed. People of all demographics are getting the message that proper nutrition is just as important as their workout.  [...]

As we move into 2010, our nation’s economy is in a pickle – fortunately, we are in the health club business. I don’t think that there is a more positive industry to be involved with in good times or in bad. Marching into a new year allows us all to reflect and realize that there [...]

Imagine if all your members achieved their performance goals. Now, imagine how popular you would be AND how your bottom line would look. Retention numbers would most likely reach heights never before imagined and your business would probably soar. Last month, there was a public discussion about the “myths of exercise.” The real question is: [...]