Solution On Profit

In these less than ideal economic times, how can a club avoid being in a constant state of reduced profits? The old school of thought is to incorporate at least three to five new concepts to your business model each year. However, each year, clubs experience continued financial increases in many different areas of the [...]

You want to increase your club’s income, and the simple way to do that is to add non-dues revenue. But then things start to get complicated. That’s when it’s important to ask “Should I, or shouldn’t I?” and not default to “Yes, of course!” without thoroughly exploring all aspects of feasibility. Many of these factors [...]

By Kristen Ritter In Part 1 in Club Solutions Magazine’s October 2010 issue, “Secrets to Retention through a Natural Profit Center,” we made a very good case that having a natural profit center in your club would be beneficial to both you and your members. We determined that offering healthy recovery options, such as performance [...]

By: Kristin Ritter Adding new profit centers to clubs, now more than ever, has been a big topic on the minds of club owners and managers over the past two years. But how do we effectively add a profit center, while keeping the cost to run the business down and making it a value added [...]

Have you ever walked into a club, and seen an advertisement for a free cruise on the wall, gift certificates at the front desk or a free New Year’s dinner? Incentive programs are a great tool for motivating members and boosting your club’s bottom line. Whether it’s the competition or the prize itself, by rewarding [...]

The economy is still posing challenges for both businesses and consumers — making everyone very budget conscious. Many people have become increasingly conservative in their spending. Now is the time to get creative to expand your revenue. Many of us prefer to pay for goods or services that we use over time in equal payments, [...]

Personal Training has the second highest potential for revenue for a club after memberships. Is your club doing all it can to efficiently manage personal training and maximize profits? Here are some suggestions to help: Marketing • Market your personal training externally and internally — including to your staff. Present PT in a “results-oriented” manner. [...]

Clubs of all sizes are implementing a one-time member charge often called an Annual Maintenance Fee, sometimes called a Facility Enhancement Fee or Capital Reserve Fee. Basically, this additional billing allows the club to collect a preset amount once a year, typically for use in club improvements such as buying new cardio equipment, replacing carpeting, [...]