Solution On Retention

We all know the importance of customer service in today’s fitness market. Investing in your members’ wellness is an inexpensive format for developing a relationship with your clients that will increase retention and loyalty. Big Vanilla has been offering seminars and lectures on a semi-regular basis for the past six years — offering a wide [...]

Statistically, there are about 123 million out of shape Americans in the prime age category for a health club membership. Yet, IHRSA reports that just a little more than 12 percent of the American population (33.8 million) are members of a health club. Often, deconditioned clients join a fitness facility with great intentions, only to [...]

Another New Year season has come and gone and we all have embraced and weathered the New Year’s Resolution storm. By working 24-7, we’ve enrolled busloads of new members, most of which are excited to finally begin their health and fitness plan that has been put on the back burner for who knows how long. [...]

New Year – New You! That’s the mantra that typically drives new members to your club each year. They want change – they want to look and feel healthier. The question is, how do you keep them coming back month after month and how do you help them attain their goals? Education is key! Clients [...]

When outsiders look at our industry, they can find it hard to understand the poor retention rates that it often produces. While attracting and keeping members can be viewed as simply filling a bucket, it seems that we in the fitness industry often face the challenge of leaky buckets! Here are five simple ways to [...]