Solution on Sales

From day one in our industry, the biggest challenge always has been getting prospects to come through the doors. We make 100 phone calls, and book 10 appointments. We set up 30 lead boxes, and get three legitimate names and numbers. We work the floor during prime time for referrals, only to be off on [...]

The first quarter of a new year in the fitness industry is always stressful, but also a great opportunity to take advantage of new member sales and increased revenue. Now that the excitement of the New Year has quieted down, it’s a good time to audit your business and to see where you can add [...]

It is rare that a business has not felt the sting of the economy this past year. Some clubs struggle while others remain static, and still others continue to grow. What sets these clubs apart? Let’s review some strategies that can ensure your survival and growth in 2010. The best place to start is with [...]

Selling is everywhere! Kids sell to get more `TV time’, prime ministers sell on new legislations, personal trainers sell to get new clients, teachers sell to encourage their students to listen. No matter how you slice it, you will be involved in selling at some stage. So here are some foundations that I believe all [...]