Ask an Expert

You have questions, we have answers. We took some time this month to speak with Shanna Kane, the VP of marketing for O2 Fitness in N.C., about the club’s O2 SHOP and how they’ve successfully used social media to engage new and potential members. “What is the most important marketing message at O2 Fitness?” SK: [...]

You have questions, we have answers. We took some time this month to speak with Jeff Breit, the general manager of Stafford Hills Club, about how “green” inititiatives and construction helped the club reflect the values of Tualatin, Ore “What is a LEED Certification and how does it help your facility?” JB: Leadership in Environmental [...]

You have questions, we have answers. We took some time this month to speak with Kay Yuspeh, the founder of Elite Sports Clubs, about how to run successful children’s programming. “How can clubs create children programs that provide exercise for kids and give parents enough time to exercise?” KY: There are a few type of [...]

You have questions, we have answers. We took some time this month to speak with Jennette Holzworth, an advanced level-two trainer at Gainesville Health and Fitness, about how they have implemented Pilates and how you can too, without breaking the bank. “How can clubs easily invest in Pilates programs?” JH: The best way to invest [...]

You have questions, we have answers. We took some time this month to speak with Mark Fisher, the CEO and president of Sport&Health, about how his clubs handled architecture and design concepts in recent growth, and how your clubs can learn from their experiences. “How did you choose your architecture firm?” MF: Our VP of [...]

You have questions, we have answers. We took some time this month to speak with Josh Harwood, the senior vice president of operations for Titan Fitness dba Fitness Connection, about how your club could increase revenue by focusing on additional profit centers within the club. “What are some additional profit centers that clubs can capitalize [...]

You have questions, we have answers. We took some time this month to speak with Kim Flannery, the nutrition director for the Wisconsin Athletic Club, about how clubs can develop successful nutrition programs. “How can engaging members with nutrition help improve retention?” KF: Adding the nutrition component enhances results for members. “What is the simplest [...]

You have questions, we have answers. We took some time this month to speak with George Monical, the CEO of MiGym, and an expert on mobile strategy. “Why should clubs implement a mobile strategy?” GM: Clubs need to implement a mobile strategy to be relevant to prospects and to provide convenience and empowerment to members. [...]

You have questions, we have answers. We took some time this month to speak with Mike Feeney, the EVP design, construction and co-founder of NeV, about implementing strength lines in fitness clubs. “How has the usage of strength equipment changed for members in clubs?” MF: It hasn’t. The only thing that has changed is that [...]

You have questions, we have answers. We took some time this month to speak with Tedros Teame, the locker room manager at The Houstonian, about how clubs can create amazing locker rooms. “What are some simple steps clubs can take to improve their locker rooms?” TT: It is important to have a very attentive staff [...]