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Recently, a staff employee called out of work at the last minute due to a family emergency. This unfortunately left our front desk short-staffed for one of the busiest shifts of the day. The receptionists on shift were visibly struggling to manage checking people in, answering phones and the many other tasks they are asked [...]

One of my favorite things to do each week is to read Sir Richard Branson’s articles on LinkedIn. Not only is he a highly engaging writer and easy to read, but, he also provides inspiration and ideas bridging the industry spectrum. Additionally, each one of his articles gets me thinking about the fitness industry and [...]

Recently, I chatted with a friend who had her first child a couple of months ago. She divulged that though initially dropping roughly 20 pounds in the first few weeks after having her baby, further weight loss proved difficult. According to Clare Schexnyder, the founder of Oh Baby! Fitness, this is a common issue among [...]

Often, in my sales training, I have heard seminar teachers talk about the art of closing, or selling at the end of the sales process. Closing means that you have overcome any objections at the end, convinced the prospect to make a decision on the spot, and signed the agreement. Each of these actions has [...]

Are your classes getting too full? Having trouble keeping track of how many people are attending classes? Need a better way than having members inundate your front desk staff by calling to reserve a spot? Well, this is the situation I was in just a month ago. As a group fitness director, you look for [...]

I joined a new gym a little over a month ago. Like I discussed in “Fight for Members Intensifies in Wake of Increased Studio Popularity,” I initially joined due to the fact that this gym had begun offering free barre classes, a fact which was extremely appealing to me. However, over a month after joining, [...]

As a manager of personal trainers, one of the essential jobs you have is to make sure your trainers get results with their clients. I have discussed how to gather that information in previous articles regarding evaluating trainers. But once you have that data, what do you do with it? There is only one answer [...]

There is only one successful way to follow up with missed guests… There are several strategies when following up with missed guests. The best and only way to successfully contact your leads is to communicate with them on their terms the way they want to be communicated with. If your sales team is building a [...]

Last week I read an article connecting the childhood obesity epidemic to the canceling of gym classes in the U.S. Not only did they discuss the removal of P.E., but the article also reminded us that, over the past 10 years, many school districts have also removed music, art and other non-science or non-math courses. [...]

I started in the fitness industry as a fitness instructor, teaching up to 20 classes a week at different clubs, including Molly Fox, Jeff Martin Studios, New York Sports Clubs, Crunch, Equinox, New York Health & Racquet and Boom Fitness. Currently, I am the director of group fitness at Boom Fitness. Using my experience in [...]