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As a manager of personal trainers, one of the essential jobs you have is to make sure your trainers get results with their clients. I have discussed how to gather that information in previous articles regarding evaluating trainers. But once you have that data, what do you do with it? There is only one answer [...]

There is only one successful way to follow up with missed guests… There are several strategies when following up with missed guests. The best and only way to successfully contact your leads is to communicate with them on their terms the way they want to be communicated with. If your sales team is building a [...]

Last week I read an article connecting the childhood obesity epidemic to the canceling of gym classes in the U.S. Not only did they discuss the removal of P.E., but the article also reminded us that, over the past 10 years, many school districts have also removed music, art and other non-science or non-math courses. [...]

I started in the fitness industry as a fitness instructor, teaching up to 20 classes a week at different clubs, including Molly Fox, Jeff Martin Studios, New York Sports Clubs, Crunch, Equinox, New York Health & Racquet and Boom Fitness. Currently, I am the director of group fitness at Boom Fitness. Using my experience in [...]

How do you inspire your team? A lot of companies use rewards when sales teams reach goals, or the club gets a great review in a local publication. However, how do you pump up your team to ensure that they shoot for these goals? For those sports fans out there, I stumbled across a great [...]

Right before writing this article, I pulled up apps on my smartphone and looked through the Health and Fitness category. In the Classes and Trainers section, I was presented with apps for “P90X,” “Jillian Michaels Slim-Down Solution,” “Nike Training Club” and more. Many of these apps, if purchased, would have provided me with exercise videos, [...]

What happens when the club increases prices or the down payment? The answer is, absolutely nothing. Often when there is a price change, sales people panic. Many believe less people will join because the cost is more. The reality is that when your next prospect walks through the door, he or she did not know [...]

Today, Club Solutions Magazine reached a social media milestone — our Facebook page has gained over 10,000 Likes! I’d like to dedicate this blog to all of our readers who made this possible. After all, we wouldn’t be here today if it weren’t for you! Each month, the Club Solutions team works hard to provide [...]

After every interaction a member has with any aspect of our organization, whether in person, telephone, literature, or even contact with the physical facility, the individual will either feel better, the same, or worse. We call these situations in our clubs “moments of truths.” Properly managing “moments of truths” are critical in meeting and exceeding [...]

For a couple of years, my stepdad has been talking about wanting to try high intensity interval training, or HIIT. Being an athletic individual, he is stuck on how it could help him repeatedly get over the rim to dunk a basketball. For someone in his 50’s, he’s already closer than I’ve ever been. This [...]