Marketing Alerts

Weight loss competitions are nothing new in our industry. Challenging members to shed a few extra pounds by offering fabulous cash and prizes is a great way to keep people in your club, while rewarding them for their efforts. At Snap Fitness, we just wrapped up our $25,000 weight loss challenge, with thousands of members [...]

About eight years ago, before my time with Snap Fitness, I was looking to join a new fitness center that had recently opened in my area. The location was ideal and the price was right; selling me a membership was as close to a “sure thing” as you can get in our industry. That was, [...]

It is still the beginning of the year, and after two full months of solid membership sales, Newtown Athletic Club (NAC) has a lot of new members to integrate into its programs. With that in mind, I want to talk about integration marketing, which is designed to get your members involved in the club through [...]

Angel Rodriguez enters the room with a bit of nervous anticipation about his new movie role. After all, he’s a Gainesville Health & Fitness member, not an actor. So what motivates Angel to take on this assignment? His journey to lose 100 pounds is filled with passion — feelings so powerful he cannot help sharing [...]

With every New Year comes new opportunities, and of course, new members. Many people are walking into a gym for the first time, or for the first time in a long while. They have made a commitment to better themselves in 2013, and at O2 Fitness, we are making a commitment to help them through [...]

As we all prepare for the January rush and the start of a new year, it’s important to reset and think about how your club will stand out from the rest. With just seconds to capture interest in this digital age, what do you want to convey? And more importantly, have you made a lasting [...]

If you’re like the overwhelming majority of us, your morning office ritual consists of coffee, the delete button and a full inbox. As marketers, it’s simply a product of our trade. E-mail is in fact still the reigning king in reaching consumers, beating out social, display and mobile forms of communication. According to Exact Target, [...]

Since the switch to Facebook’s Timeline, most companies are finding it harder to increase their number of Facebook fans without the ability to fan-gate or auto-redirect users to custom-created tabs. Likewise, Club One’s previously steady increase of new monthly Facebook fans has also decreased since the Timeline launch. So rather than generating new fans through [...]

Less than 20 percent of hospitals are currently equipped to meet the new wellness and prevention mandates within Health Care Reform. This presents a new opportunity for fitness centers to open their doors to unlikely joiners and extend the continuum of care in partnership with your neighborhood hospital and medical offices. Here are a few [...]

One of the most important things a marketing team can do is know its members. While club staff might have customers pegged, it’s shocking how often I see marketing campaigns that use models who, while beautiful and fit, don’t at all match the consumers that are actually within the gym. There are a variety of [...]