Article Archive

On Saturday, July 14, 2012 Snap Fitness was the presenting sponsor for the Make-A-Wish foundation’s “Walk for Wishes” fundraiser at Normandale Lake Park in Bloomington, Minn. Around 500 walkers, runners, volunteers, Make-A-Wish family members and Snap Fitness employees attended the event, showing their support for the Make-A-Wish foundation. The event raised around $100,000. “Make-A-Wish is [...]

One of the most important things a marketing team can do is know its members. While club staff might have customers pegged, it’s shocking how often I see marketing campaigns that use models who, while beautiful and fit, don’t at all match the consumers that are actually within the gym. There are a variety of [...]

Saturday, July 14 marked the 11th anniversary of the Life Time Tri Minneapolis, one of Minneapolis’ largest triathlons hosted by Life Time Fitness with sponsorship from Toyota. Held along the shores of Lake Nokomis in Minneapolis, Minn., the triathlon was part of the 2012 “Race to the Toyota Cup” series, which since 2006 has linked [...]

The mindset of the customer has changed and as a result, many are halting ancillary spending. Fewer leads means you need to increase the quality of the presentation for higher closing percentages. Customers are finding more ways to cut back. For example, phone bills, cable packages and gas are all items people are more aware [...]

How often do you workout at another club? When you travel for conferences or roundtables, do you find local clubs for exercise, or do you just use the workout room at the hotel? When you are in a different city, you should enjoy the sites and sounds, but you should also stay alert to new [...]

At Newtown Athletic Club (NAC) in Newtown, Penn., a member runs on a Technogym treadmill. A USB device, called a “SmartKey,” tracks the member’s progress, including how long they ran, how many miles they completed and how many calories they burned. The member is participating in Newtown’s “TechnoFit” program — a program that uses the [...]

What if you could conduct a fitness study in your club that would positively affect the industry as a whole, increase your member enrollment, improve retention and supply you with enough marketing material to take you well into 2013? Would it be worth it to your club? For Joe Cirulli, the founder and CEO of [...]

In the center of The Rush Fitness Complex, a small group of members exercise with ropes, jump on obstacles and throw around large, weighted balls. Members at The Rush are participating in an intense small-group-training program called The Rush 212 Degree XTREME workout. And, although they may be having as much fun as if they [...]

When members walk into the Houstonian Fitness Center’s locker room, it’s hard not to be impressed. Besides the luxurious and beautiful amenities, as soon as members step through the door, a locker room employee greets them. “Since we have implemented the idea of the locker room staff greeting, and welcoming the members as they walk [...]

What is your competitive advantage? What differentiates you from the competition? With low-cost facilities growing in popularity, they are turning fitness into a commodity. They are creating a perception that all health clubs are the same, providing a building full of equipment with little staff or services — so why pay more? If you are [...]