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The Boerbooms have made it their life’s work to cater to baby boomers. Welcyon serves ages 50 and over...(click above to view article) [...]

In an effort to expand its corporate member base, TSI will acquire all assets relating to Fitcorp clubs in Boston...(click above to view article) [...]

Hedstrom Fitness, the creator of BOSU, has partnered with Core Interaction, the creator of the Pocket Trainer fitness app, to launch its first BOSU Complete app, which is now available on both Apple and Google platforms. The app includes video demonstrations of more than 140 upper-body, lower-body, total-body and core exercises, and circuit options in [...]

A study stated that gym memberships have increased over the past 10 years, rising to more than 52.6 million...(click above to view article) [...]

The reason I started writing is because I want personal trainers to become successful Health and Fitness Professionals (HFPs) as fast as possible, but also to have a career that they could retire from later in life! I had many fumbles along the way and do not want anyone to have to go through the same things [...]

Anyone can have a good sales day or a good sales month. What general managers are looking for is consistency. We look for numbers to be the same every month, at the high end of the scale. We want each sales person to perform at or near bonus levels month after month after month. What [...]

When a member leaves their child in your care, they’re exhibiting a great amount of trust. Which is why safety measures and proper procedures are of the upmost importance. KCRA 3, a news station for the Sacramento, Calif. area, recently reported on an incident that occurred in a child care center at California Family Fitness. [...]

There are so many different ways that we as companies establish the expectations for our customer service. But often times, there are just as many things that we leave out when training our staff, and those can be just as vital as the big, obvious skills. One of the most common things that companies forget [...]

I would say that I rarely have a negative experience in the gym. I’ve been in and out of different gyms since I was in my teens, and I’ve exercised on many different types of equipment. I can’t recall ever struggling to figure out how to use strength equipment, but cardio equipment is a completely [...]

The number one thing trainers should focus on with a client is, what are their goals? Do they have goals? Do they know what a goal is? Have they ever achieved a goal? These are all important questions that trainers need to ask potential clients. Of course the goals must meet the S.M.A.R.T. formula: Specific [...]