Growth

Kay Yuspeh, Interview: Click to Download [...]

[...]

Q: Recently we have had several competitor facilities open in our area. Do you have any advice on how we can differentiate ourselves? – Ty and Cindi Fickers, Owners of Body Concepts in Largo, Fla. A: Having competition move in is both a blessing and a curse. It’s a blessing because it means your facility [...]

A Minnesota investment firm is taking Anytime Fitness Inc. to Poland. Wayzata Poland Z.O.O., a subsidiary of Wayzata Capital, signed an Area Development Agreement to operate Anytime Fitness Clubs in Poland with plans to open three clubs in Warsaw in the next two years. The first club is already under development and is scheduled to [...]

A few months ago I had a chance to meet with an executive roundtable featuring owners of the top health clubs and chains from around the world. While the discussions were fascinating and the ideas great, it reminded me of the first IHRSA conference I attended 14 years ago. The challenge then was, “How to [...]

Ten years ago it never occurred to Billy Malkovich that he would be working in the fitness industry — he was dead set on becoming a lawyer and politician on Capitol Hill. However, like many things in life, direction changed for Malkovich. He graduated from Arizona State University, worked for Senator John McCain in Washington [...]

The well-known saying “if you build it, they will come” is not necessarily true in this industry. Building a nice gym just isn’t enough. The big question is how do you get them in the door? When you focus on demographics you can tailor your marketing message to whomever you want and make sure it [...]

Building a new fitness center can be a daunting task. With so much to bear in mind from the initial design to the actual construction, it’s no surprise that certain areas of the club get overlooked! Here is a list of the top five things to consider when building a new gym. 1) Don’t over [...]

Q: We’re trying to become more diligent with goal setting. What are some best practices for setting goals and quotas? – Submitted by Chris Hargis, General Manager of World Gym, Ponte Vedra, Fla. A: Setting goals is one of the most important activities you can do to become successful, both personally and at your fitness [...]

In his early 20s Peter Taunton was attempting to turn around a club that was almost $100,000 in debt. Sitting at his home in Willmar, Minn. he pondered how he would make payroll the next day. As the morning sun came shining through the window, a weary-eyed Taunton had stayed up all night with no [...]