All posts tagged "members"

  • Connecting with Members

    Technology has fundamentally changed the way in which people interact with each other, and the outside world. Smartphones have set the baseline for how we...

  • Retaining Your Group X Fan Base

    For Newtown Athletic Club, member retention is always top-of-mind. We have over 13,000 members and a large demographic to which we cater. Our goal is...

  • People Investing in People

    Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated...

  • Sales as the Solution

    Getting new customers into any business is one of the most important components of growing or developing it. Your sales staff need to be trained...

  • Cherry Hill is a 2016 USTA Award Winner

    The USTA recently announced that Cherry Hill Health and Racquet Club (CHHRC) in Cherry Hill, New Jersey, is one of 12 winners in the 35th...

  • Operations: What’s in Your Retention Plan?

    We often hear mention of marketing plans that help drive membership sales at health clubs. This usually consists of how the business will attract new...

  • The Data Dilemma

    Members want a personalized experience at a health club. But as club owners and operators, with hundreds of members, it can be hard to have...

  • The Key Retention Question

    One of the key questions we must address when we look at retention statistics is, “How do our long-time members value their membership offerings?” With...

  • Marketing Through Brand Advocates

    Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it...

  • Start with ‘Why’

    While there are no “one size fits all” solutions to choosing which fitness programs to offer, it helps to begin with asking “why?” That is,...