All posts tagged "Retention"
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Retention: The Easiest Retention Tip So Far and the Most Powerful
Recently, The Atlantic Club completed a three-day workshop with Scott Gillespie, as we continue to become more fully immersed in our commercial approach to the...
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Special Report: Accountability Equals Retention
Ensuring members are incentivized to come to the club is extremely important, especially when you consider the customer cost of acquisition, which is much higher...
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Study Shows Members’ Exercise Levels Increase by 40% with Gamification
MYZONE recently reported the positive results of a gamification study performed by 12RND Fitness in Australia. The study showed an increase in every single metric,...
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Group X: The Key to Retention
Retention is an issue that all clubs struggle with, and unfortunately, there is no single solution to ease your retention woes. “While some factors and...
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Fall Back into Fitness
Summer is a great time of year — members use our clubs and spend time by the pools, almost like a staycation. However, the problem...
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Employee Retention is Member Retention
With retention being a key driver in the profitability and success of a club, operators are always looking for ways to improve the lifecycle of...
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Retention: Being a Do-Gooder Builds Retention
Are there clubs in your area that have facilities as nice, or better, than yours? Probably. Are there nearby clubs that have equipment and programs...
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HIIT: The Secret to Keeping Members Happy
Sticking to an exercise plan requires finding the time to exercise, but the exercise itself must also be enjoyable. We know about half of the...
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9 Ways to Boost Retention
Having an offer that makes members choose your gym over the competitors is tricky — but what’s really tricky is retaining those members over time....
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Why Poor Programming Equals High Attrition
As the cost of new member acquisition in health clubs continues to increase due to the expense of external advertising and awareness campaigns, it makes...
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