All posts tagged "Retention"
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Retention: Being a Do-Gooder Builds Retention
Are there clubs in your area that have facilities as nice, or better, than yours? Probably. Are there nearby clubs that have equipment and programs...
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HIIT: The Secret to Keeping Members Happy
Sticking to an exercise plan requires finding the time to exercise, but the exercise itself must also be enjoyable. We know about half of the...
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9 Ways to Boost Retention
Having an offer that makes members choose your gym over the competitors is tricky — but what’s really tricky is retaining those members over time....
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Why Poor Programming Equals High Attrition
As the cost of new member acquisition in health clubs continues to increase due to the expense of external advertising and awareness campaigns, it makes...
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Pricing: Determining the Right Value for Retention
Price often influences perception — and when it comes to your club’s pricing structure, it’s important to create a perception that encourages retention. Consumers care...
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How Technology Is Changing the Fitness Game
There’s no doubt, data is king. People love to be in the know in almost every aspect of their lives, and fitness is no exception....
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Retention: Do Your Members Really Think You Care?
Well, we have already discussed the first two tips for improving member retention: “The Need to Know your True Retention Levels” and “Seeing Your Club...
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Mountainside Fitness’ Secret Weapon: Childcare
For some health clubs, their secret weapon is Group X. For others, it’s personal training. But at Mountainside Fitness, the company’s secret weapon is non-fitness...
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Are Your Instructors Increasing Member Retention?
As an industry, we understand that member recruitment and retention is the key to success. With research showing that 50 percent of new gym members...
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Retention: Enhancing Locker Rooms to Boost Retention
Robert Brewster, the owner of the Alaska Club said, “Locker rooms are one of the best places in the club where you can differentiate from...
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