Hastings, Minn. — Joe Mauer, the newly-crowned American League MVP, two-time Gold Glove award winner and three-time AL batting champ, will soon be appearing in television commercials and other advertisements for Anytime Fitness, a rapidly-growing health club chain with nearly 1,300 clubs worldwide.
“We’re extremely excited to have Joe on our team,” says Anytime Fitness co-founder Chuck Runyon. “He’s a wonderful role model, an amazing athlete and someone who obviously understands the importance of regular exercise. We’re confident he’ll do a great job promoting healthy lifestyles, while raising awareness of the Anytime Fitness brand.”
The endorsement deal is natural between Mauer and Minnesota-based Anytime Fitness.
“I am very happy to be partnering with a great Minnesota company like Anytime Fitness,” Mauer said. “Their commitment to encouraging people to lead a healthy life and helping to showcase the benefits of physical fitness is something I am excited to be a part of.”
The Minnesota Twins all-star catcher is expected to begin recording TV and radio commercials for Anytime Fitness shortly after the first of the year, and will also appear in print and Internet advertising. In addition, Mauer will write a monthly fitness blog for AnytimeFitness.com and AnytimeHealth.com.
“Successful franchises are a lot like championship baseball teams,” Runyon said. “You need role players and everyone has to work together to achieve common goals. But it sure helps to have a superstar on your team. We’re very pleased Anytime Fitness now has Joe Mauer on its roster.”