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On-Demand: Maximizing Member Re-Engagement

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In partnership with REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.

This week’s topic is “Maximizing Member Re-Engagement,” sponsored by AV Now Fitness Sound.

  • Important factors to consider when welcoming back members
  • Insight into reopening usage trends and data
  • Considerations for different demographics of your membership
  • How to cultivate member loyalty and connection
  • Best practices for re-engaging members upon reopening

This week’s panelists:

  • Moderator: Brent Darden, the founder of Brent Darden Consulting and chair of REX Roundtables
  • Annie Ostolasa, the vice president of operations of Axiom Fitness
  • Stephen Tharrett, the co-founder of ClubIntel
  • Bill McBride, the president and CEO of Active Wellness
  • Blair McHaney, the CEO of MXM and owner of WORX health clubs

This installment is sponsored by AV Now Fitness Sound:

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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