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On-demand: Fitness Industry Image, PR and Communications


In partnership with IHRSA, REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.

This week’s topic is “Fitness Industry Image, PR and Communications”

  • Discuss and study the current state of the media and the fitness industry
  • Identify ways your club can boost effective, positive messaging and communications
  • Hear ways clubs have portrayed their safety measures to their members and the public
  • Evaluate your relationship with local media outlets

This week’s panelists:

  • Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
  • Britt Waters, Social Media Manager, VIDA Fitness
  • Meredith Poppler, Vice President of Communication & Leadership Engagement, IHRSA
  • Bill McBride, the co-founder, president and CEO of Active Wellness
  • Blair McHaney, the CEO of MXM and owner of WORX health clubs
  • Allison Rand, Director of Marketing, VIDA Fitness
Brittany Howard

Brittany is an editor at Peake Media. Reach her at brittany@peakemedia.com

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