Kory Angelin, the president of The DRIPBaR, shares strategies for leveraging Black Friday to increase memberships for your gym business.
Leveraging Black Friday to increase memberships for your gym business is a smart strategy, as many people are looking for deals and promotions during this time. Here are ways to do it effectively:
- Limited-Time Membership Discounts: Offer special discounts or promotions exclusively to new members.
- Discounted Memberships: Provide a significant discount on your annual or monthly membership fees for a limited time. This can be in the form of a percentage discount or a fixed dollar amount off the regular price.
- Tiered Discounts: Create tiered membership options, with each tier offering different benefits and price points. Offer discounts on all tiers, with the most significant discount on the highest-tier membership.
- Bundle Deals: Combine the membership with other products or services you offer. For example, if you run an online learning platform, offer a bundle that includes the membership along with a few top courses at a discounted price.
- Countdown Timer: Create a sense of urgency by using a countdown timer on your website, highlighting that the Black Friday deal is only available for a limited time. This encourages potential members to take immediate action.
- Exclusive Black Friday Content or Bonuses: Another way to leverage Black Friday is to entice potential members with exclusive content or bonuses that are also available for a limited time.
- Black Friday Content Drops: Promote the release of exclusive content, courses or resources that will only be accessible to members who join during the sale. This could include ebooks, video series or webinars.
- Membership Bonuses: Offer valuable bonuses to new members. These can include one-on-one coaching sessions, free merchandise or additional resources that aren’t available to regular members.
- Early Access: Provide Black Friday members with early access to upcoming features, events or discounts for the year ahead. This can make the membership feel more exclusive and valuable.
- Referral Programs: Encourage existing members to refer friends and family to join during Black Friday by offering them incentives such as discounts, extra months of membership or exclusive content.
It’s important to market these Black Friday membership promotions effectively through your website, email newsletters, social media and other marketing channels. Create compelling and visually appealing content to grab the attention of potential members. Be sure to clearly communicate the limited-time nature of these offers and their value. Additionally, make the sign-up process as seamless and user-friendly as possible to maximize conversions.
