Precor, a leading provider of commercial fitness solutions, has announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling, renowned for its commercial indoor cycles, power meters and cycle computers. This partnership aims to enhance the availability and support of Stages Cycling products in new markets and for existing customers.
Under this agreement, Precor will serve as the North American distributor for Stages Cycling’s commercial product lines, with distribution rights expanding to additional regions worldwide in the coming months. By leveraging Precor’s extensive sales, service and distribution network across over 100 countries, Stages Cycling products will reach commercial clubs, hospitality venues, educational institutions, multi-family residential complexes, corporate wellness centers, country clubs and other commercial facilities.
Stages Cycling’s product lineup includes the Stages SC3, favored by the world’s leading fitness operators, and the SC2, the top-selling bike in the global boutique cycling sector. Additionally, Stages Studio offers cloud-based advanced data analysis, group display and engaging indoor cycling experiences.
Dustin Grosz, the CEO of Precor, stated, “Stages Cycling is a global leader in the cycling industry, with products trusted by professional cyclists and indoor cycling studios worldwide. We are excited to bring their innovative cycling products to our customers who seek best-in-class equipment backed by reliable service and support.”
Paddy Murray, VP of global sales and marketing at SPIA Cycling, added, “We’re delighted to partner with Precor, a company that shares our commitment to innovation, quality and customer service. This agreement will enable us to better support our existing customers and markets while providing exceptional service and support, ultimately helping us grow our market share.”
