Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
Each year, more and more clubs incorporate barre programming into their class schedules as a great option for members seeking to tone and strengthen their muscles. Ann Marie Barbour, the co-founder of SoulBody, explained there ...
Virtual fitness presents an additional opportunity — outside of live group fitness classes — for health clubs to engage with members. However, what is the impact of implementing virtual fitness on an existing group fitness ...
I’m back with a follow-up to my previous post on group fitness and tech! I do my best to be in the know on the cutting-edge of new fitness ideas and trends — and pondering ...
I’m back with more thoughts and takeaways from my informative podcast with the Fit-C and host, Josh Trent. In Part 1, I touched on the importance of gamification and utilizing the fitness wearable trend, inexpensive ...
Click the cover to read our special report on Group X! Inside this special report: Cover: The Rock Stars of Group X: Insight into the dynamic Les Mills. The Numbers Don’t Lie: Tracking Group X success ...
Spring is a great time to introduce new products and programs, people and opportunities into your business. Although most people prefer the status quo, their minds and bodies crave change and need it. Spring blossoms ...
A you know one of my favorite topics is the connection between technology and awareness for the health seeker. One of the ways the fitness industry gathers to share on these types of thoughts is ...
Every year the opportunity to “start fresh” is upon us, especially in the club environment. The fitness industry really lends itself to be strong in business in January, therefore creating an opportunity to make the ...
Every club has those Group X followers who treat their daily workouts like their religion. Whether it’s the yogis looking for their daily dose of zen, or the kickboxers looking to work out their aggressions ...
