In today’s world, members are looking for ways to know their hard work is making a difference. One way to do this is through heart rate tracking technology. “VASA includes tracking technologies as part of ...
According to an African Proverb, “It takes a village to raise a child.” Lately, I find myself wondering where this proverbial “village” has gone. So, let’s talk about the elephant standing in the middle of ...
Saying “goodbye” to another decade and “hello” to another year has everyone asking the million-dollar question: What are the top group fitness trends for 2020? We can easily access many different versions of the same ...
For the past 14 years, the American College of Sports Medicine (ACSM) has released the results of its survey predicting the top worldwide fitness trends. New to this year’s survey was the inclusion of mind-body ...
Yoga is increasing in popularity in the U.S. and it’s not going anywhere. According to Lori Lowell, a Gold’s Gym franchisee, if there is one program for clubs to focus on, it’s yoga. Before starting ...
As the average health club member has sought fitness experiences that facilitate a tribe mentality, indoor cycling programming has grown increasingly popular in clubs of all sizes. Clubs that understand the growing potential of indoor cycling ...
This month we spoke with Aida Johnson-Rapp, the director of group exercise at East Bank Club about indoor cycling. Describe your indoor cycling studio and program — what are the highlights? AJR: We undertook a ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
Group X programs create a tribe mentality among members and encourage more participation, which makes them very desirable for clubs of various sizes. Perhaps the greatest appeal of Group X programming is its adaptability, with ...
Each year, more and more clubs incorporate barre programming into their class schedules as a great option for members seeking to tone and strengthen their muscles. Ann Marie Barbour, the co-founder of SoulBody, explained there ...
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