Tips for Marketing Personal Training

Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is low on amenities, and price point is...

Fitness Apps: How to Prove You Are More Valuable

With the proliferation of fitness apps that provide exercise demonstration, program creation...

Personal Training: The Name of the Game is Change

Happy holidays to all and enjoy the end-of-the-year breather. As we look...

Personal Training: The Power of Specialization

As a trainer, one of the most motivating things is finding clients...

Psychological Barriers to Fitness — Part 2

Fitness has given me a passion and purpose in life. I’ve dedicated...

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Psychological Barriers to Fitness
By Katie Mitchell on September 5, 2018
I recently came across an advertisement from a reputable personal training organization that looked something like this: anonymous female’s six pack abs, tiny shorts and...
Personal Training: How to Make a Sale from a Complimentary Session
By Don Suarez on July 11, 2018
Oftentimes trainers are told by their supervisors to offer free workouts. Well that’s great, but how do you sell off of your free workout? How...
The Importance of Being an Expert in Your Club
By Vic Spatola on June 20, 2018
Does it kill you when a client says, “I heard about this great new workout method the other day while I was watching this new...
Investing in Knowledge: 3 Options for Hosting Education Workshops
By Pete McCall on June 6, 2018
Professional fitness certifications, both group fitness and personal training, require a certain amount of continuing education credits (CECs) on an annual basis to remain certified...
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Your Trainers Aren’t Medical Professionals, and Shouldn’t Act as Such
By Vic Spatola on May 23, 2018
Trainers really seek to be the solutions to all of the problems that their clients have. We want to help our clients achieve their goals,...