Progress can be difficult to define from a client’s perspective. The goal of weight loss is such a common theme that trainers can feel psychic when the all-powerful question, “what is your goal?” is asked. ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
While reflecting back on my first full year of blogging, I was reminded again just the other day why I started writing in the first place. Many of you do not remember a time before ...
Throughout the past decade there has been quite an expansion of how fitness services can be consumed. Virtual coaching provides the opportunity for the trainer-client relationship to take place arguably anywhere, regardless of schedule and ...
It seems there is a small group training boutique on every corner. Indoor cycling, CrossFit, boot camp, barre, yoga, Orangetheory, rowing — and the list goes on and on. Small group training in all its iterations has ...
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry has become. In part two of this IHRSA recap series, ...
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry has become. This is my 14th IHRSA convention in a ...
What is a customer really looking for when they buy personal training or group training? They would say they are looking for guidance, professionalism, education and motivation. But what are the core emotions or deep-seated ...
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is low on amenities, and price point is your main advantage, ...
With the proliferation of fitness apps that provide exercise demonstration, program creation and motivational content, personal trainers may find it hard to compete. Notice when you are working out how many people these days have ...
