Personal training is a great source of ancillary revenue for many club operators. But in the face of increasing competition from boutique training studios and online workouts, how can a club maximize its training offering? ...
Aches, pains and soreness are all things that keep people away from exercising and improving their overall health and wellbeing. Fortunately, there is now a natural solution, one that has a host of other physical ...
According to the Mayo Clinic, job burnout “is a special type of work-related stress — a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity.” ...
The onboarding process is key to get new personal trainers accustomed to the club’s culture, ensure they’re prepared to be on their own and help them stand out from competition. Ethan Smoorenburg, the regional director ...
Many clubs have members who are dedicating their time to train for marathons and triathlons, but how do you know if your club is supporting these members properly? Erin Carson, the owner and operator of ...
Progress can be difficult to define from a client’s perspective. The goal of weight loss is such a common theme that trainers can feel psychic when the all-powerful question, “what is your goal?” is asked. ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
While reflecting back on my first full year of blogging, I was reminded again just the other day why I started writing in the first place. Many of you do not remember a time before ...
Throughout the past decade there has been quite an expansion of how fitness services can be consumed. Virtual coaching provides the opportunity for the trainer-client relationship to take place arguably anywhere, regardless of schedule and ...
It seems there is a small group training boutique on every corner. Indoor cycling, CrossFit, boot camp, barre, yoga, Orangetheory, rowing — and the list goes on and on. Small group training in all its iterations has ...
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