Fostering Connection in Virtual Coaching

Throughout the past decade there has been quite an expansion of how fitness services can be consumed. Virtual coaching provides the opportunity for the trainer-client relationship to take place arguably anywhere, regardless...

Secret to SGT Success

It seems there is a small group training boutique on every corner. Indoor...

Top Fitness Trends from IHRSA 2019, Part 2

Another year and another IHRSA show have come and gone, and completely...

Top Fitness Trends from IHRSA 2019

Another year and another IHRSA show have come and gone, and completely...

Change: The Product a Trainer Gives to Clients

What is a customer really looking for when they buy personal training...

Tips for Marketing Personal Training
By Jason R. Stowell on February 20, 2019
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
Fitness Apps: How to Prove You Are More Valuable
By Vic Spatola on February 6, 2019
With the proliferation of fitness apps that provide exercise demonstration, program creation and motivational content, personal trainers may find it hard to compete. Notice when...
Personal Training: The Name of the Game is Change
By Vic Spatola on December 19, 2018
Happy holidays to all and enjoy the end-of-the-year breather. As we look forward to the New Year, I would like to remind you of the...
Personal Training: The Power of Specialization
By Vic Spatola on October 31, 2018
As a trainer, one of the most motivating things is finding clients who are interested in the activities you are passionate about. Whether you are...
Psychological Barriers to Fitness — Part 2
By Katie Mitchell on September 26, 2018
Fitness has given me a passion and purpose in life. I’ve dedicated my time to improving others’ quality of life through fitness instruction. With that...