Health Department Data: A Resource As Gyms Fear Closures
December 14, 2020
Health department data from states like Colorado, Vermont and Louisiana showcases gyms are lower-risk for contracting COVID-19 compared to other businesses. As many states across the U.S. impose additional COVID-19 restrictions, gym operators are fighting ...
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Illinois Fitness Alliance to Offer Free Access to Healthcare Workers
December 11, 2020
The Illinois Fitness Alliance and Chicago Medical Society (CMS) have joined together to offer front-line healthcare workers complimentary access to certain fitness facilities between December 14, 2020, and February 1, 2021. CMS represents more than ...
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Buyer Personas: Increase Members in Your Health Club
December 9, 2020
Understanding buyer personas can be the difference in increasing your closing percentage and increasing your overall membership base. The question is, what is a buyer persona? It is typically a general characterization of your ideal ...
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