Operations

Don't forget your members! While everyone is busy this time of year with all the new people and activity in the club it's easy to...

I know some are thinking, “Improvements? I can’t afford improvements.” Yes you can! An improvement can be as simple as a bucket or two of paint...

This is one of the topics that can be found in a sales tip, but I want to talk about it regarding referrals and retention. Think...

I am sure there are some of you chuckling at the title. Decorating, are you serious!? Yes I am. When I ran clubs, we decorated for...

Adding a simple perks program to your club is a great way to increase retention and brand awareness in your market place. Most health clubs...

As you battle the attrition monster, make sure to start the process early. Many clubs wait too long to call and ask expired members to...

I have provided a ton of tips on keeping your members, but here is a new twist. When is it okay to let someone go,...

What's your first thought when one of your loyal members comes into pay for another membership?  “Thank goodness we needed that cash this month” might...