Operations

People want to make retention harder than it is — to me there is no mystery to it. There are steps to go through: find...

With most of the focus on new members, big money is usually spent advertising on attracting members. The problem is once someone joins, often the...

What do you know about your members? Do you know who their favorite football team is? Do you know what kind of car they drive? I challenge...

A few months ago I had a chance to meet with an executive roundtable featuring owners of the top health clubs and chains from around...

If you don’t have a blog you need one right now. Social media and interaction is critical in this day and age. Just as you...

Effective use of member surveys can help you identify the needs and wants of your membership base. They can also be a fun way for...

Here's a short and simple tip to increase your retention and over all impact on your club and it's community: Every employee, trainer, ower or...

If you're like most club operators you probably have a love/hate relationship with your members. Unfortunately, a lot of the time hate is the more appropriate...