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Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely new form — a butterfly….
Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a child — can result in…
Group X has remained popular for health clubs for one reason: the sense of community it inherently provides. Through Group X, members are able to connect with a group of peers…
As a health club, you are an extension of the community you reside in. At least that’s how Tate Metcalf, the owner of Sisters Athletic Club in Sisters, Oregon, sees it….
Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of flyers and coupon books, but…
You have questions, we have answers. This month we spoke with Jeff Linn, the executive director of Weymouth Club, about member retention. What are some of the ways Weymouth Club…
Fitness Factory Health Clubs has been a staple of the New Jersey fitness landscape since 1998. This full-service health club with a special emphasis on member retention and customer feedback…
When days get hectic, it’s easy to put off taking the time to develop your club’s marketing plan. However, marketing is an investment in your business that should not be…
Being productive at work is crucial for your success. Below are 10 reasons why you might not be as productive as you’re capable of being. No Daily Plan or Goals….
Take the opportunity this month to set yourself and your business up for certainty and success. Here are five proven strategies to ensure you are ready for the wave of…
Summer has been nothing but summer camps, pools and all those fun events and cookouts — and yet it’s coming to an end and fear starts to kick back in….
For health clubs, it’s important to make the most efficient use of all available square footage to create member experiences that build retention, acquisitions, referrals — and of course, revenue….
If it seems like there’s a fitness club opening in your area every week, well, there just might be. Today, there are more fitness clubs in the U.S. than ever….
John Wooden once said that coaching is the ability to give feedback without causing resentment. Feedback is so essential to our learning, whether we are talking about school, sports, life…
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the August issue, the conversation features Phil Norton, the operations manager of…
