August 2018 Issue

Flip through the digital issue:

Use the left and right arrow to navigate through the pages, or click the full-screen mode icon at the bottom.

 


Or read the issue’s articles online:

Metamorphosis: The Transformation of Merritt Clubs

Merritt Clubs

Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely new form — a butterfly….

Aim to Retain

retention

Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a child — can result in…

Embracing the Group Mentality

Group X

Group X has remained popular for health clubs for one reason: the sense of community it inherently provides. Through Group X, members are able to connect with a group of peers…

An Authentic Approach to Giving Back

community

As a health club, you are an extension of the community you reside in. At least that’s how Tate Metcalf, the owner of Sisters Athletic Club in Sisters, Oregon, sees it….

You’ve Got Mail

Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of flyers and coupon books, but…

Ask the Expert: Jeff Linn on Member Retention

Jeff Linn

You have questions, we have answers. This month we spoke with Jeff Linn, the executive director of Weymouth Club, about member retention. What are some of the ways Weymouth Club…

Sweeping River Views

Fitness Factory

Fitness Factory Health Clubs has been a staple of the New Jersey fitness landscape since 1998. This full-service health club with a special emphasis on member retention and customer feedback…

Tips for Building Your Local Marketing Plan

marketing plan

When days get hectic, it’s easy to put off taking the time to develop your club’s marketing plan. However, marketing is an investment in your business that should not be…

10 Reasons Why Things Don’t Get Done

productive

Being productive at work is crucial for your success. Below are 10 reasons why you might not be as productive as you’re capable of being. No Daily Plan or Goals….

The Calm Before the Storm

success

Take the opportunity this month to set yourself and your business up for certainty and success. Here are five proven strategies to ensure you are ready for the wave of…

It’s Not Over

members

Summer has been nothing but summer camps, pools and all those fun events and cookouts — and yet it’s coming to an end and fear starts to kick back in….

Tips for Maximizing Unused Space in Your Facility

space

For health clubs, it’s important to make the most efficient use of all available square footage to create member experiences that build retention, acquisitions, referrals — and of course, revenue….

A Smarter Approach to Employee Feedback

employee feedback

John Wooden once said that coaching is the ability to give feedback without causing resentment. Feedback is so essential to our learning, whether we are talking about school, sports, life…

The Bottom Line: 10 Questions with Phil Norton

Phil Norton

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the August issue, the conversation features Phil Norton, the operations manager of…