December 2018 Issue

Flip through the digital issue:

Use the left and right arrow to navigate through the pages, or click the full-screen mode icon at the bottom.


Or read the issue’s articles online:

The Ins and Outs of Mobile Coaching

mobile coaching

With the daily pressures of work, family and social life, it can be hard for consumers to go to the gym. Mobile coaching apps allow members to take their fitness with…

The Pros of Asset Management Technology

asset management technology

Equipment is a critical component of the member experience and an important investment for a health club. Aside from the fact that most fitness programs require equipment of some kind —…

Taking Indoor Cycling to the Next-Level

indoor cycling

Indoor cycling is growing in popularity as members seek to replicate the thrill and intensity of a long bike ride, without actually having to hit the pavement. Group cycling classes also…

Let’s Blog About It: Blogging SEO Tips


Over the years, you’ve probably been told or read about the importance of having a blog on your health club’s website. But have you ever thought to yourself, why? According to…

Ask an Expert: Michael Mahoney on New Year Prep

Michael Mahoney

You have questions, we have answers. This month we spoke with Michael Mahoney, SVP and GM at Midtown Athletic Clubs, about New Year prep. How does Midtown Athletic Clubs prep its gyms…

From Social Club to Health Club


Miami Lakes, just a few miles from South Beach and one of the most beautiful vacation destinations in Florida, is home to Shula’s Athletic Club. It has been one of…

The Marketing of ‘Relevance’


I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy relies on ‘buying’ loyalty with…

Leadership: What it Means to Be More Human


Think about your last performance evaluation. What sticks in your memory? Do you remember the energizing pluses or the dreaded minuses? Let’s flash back to 2010 for a moment. It…

The State of Group Exercise in 2019

group exercise

The future is bright for group exercise, according to the 13th annual survey of worldwide fitness trends by ACSM’s Health & Fitness Journal. If you like to follow the trends…

2019 Outlook: Retention Opportunities

Merritt Clubs member experience

As you reflect back to all of the hard work you and your team put into 2018, think about what a small increase in retention would mean for you. Here…

The Front Squat: King of All Exercises

No one is disputing this fact: Squats are one of the best exercises a person can do in the gym. They are consistently referred to in the same breath as…

Retention Through Messaging


Gyms are always looking for new ways to increase their membership levels. One of the most obvious ways is by promoting special offers, like reduced rates or join fees. But…

3 Ways CRM Will Help You Succeed


In a world where markets are getting saturated and competition is becoming fiercer, club owners need to develop strategies to stay ahead of their rivals. Just like you, your competitors…

The Bottom Line: 10 Questions with Maria Gonzalez

Maria Gonzalez

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the December issue, the conversation features Maria Gonzalez, the executive director of ClubFitness Greensboro….