March 2019 Issue

Flip through the digital issue:

Use the left and right arrow to navigate through the pages, or click the full-screen mode icon at the bottom.


Or read the issue’s articles online:

A Window of Opportunity

Brick

Lynne and Victor Brick cut their teeth in the fitness industry through group exercise.  In 1982, the husband-and-wife team launched a part-time aerobic dance business, and just three years later…

The Relaxation Station

recovery services

Recovery is an integral part of fitness, and as members become more educated on this fact, the fitness industry is adapting. Today, more and more clubs are incorporating a number…

A Rising Tide Lifts All Boats

competition

Merriam Webster defines the word “competition” as, “The effort of two or more parties acting independently to secure the business of a third party, by offering the most favorable terms.”…

Getting Your Money’s Worth

income per square foot

When people say you have to spend money to make money, it’s true. However, with some evaluation of your facility, you can find ways to create an exceptional experience with…

2019 Franchise Forecast

Entrepreneur Magazine recently designated fitness as one of its top 10 franchise categories for 2019. Writes contributor Tracy Stapp Herold, “Fitness is one of the biggest franchise industries, and one…

Burn, Box and Build

fitness boredom

“Fitness boredom” is arguably the single greatest enemy of consistent member participation. If gym-goers get mired in the monotony of doing the same workout every day, they can become disengaged….

Managing and Implementing Change

implementing change

One of the most challenging roles as a leader is managing and implementing change within an organization. People can be resistant to change, making it difficult for you to reach…

Get Personal with Your Marketing

personalized marketing

First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis and digital technology to deliver…

The Importance of Professional Development

professional development

Behind all great programs and credible leaders, trainers and instructors is the commitment to personal and professional development. While sophisticated equipment, cutting-edge technology and science-based research are essential, nothing is…

Win Big this March

members

March is an interesting time of the year. You have March Madness games going on, little leagues are starting, schedules are getting busier, and we’re starting to think about summer…

Adding to Your Bottom Line

bottom line

Have you ever wondered how many staff hours and how much money it takes to track down declined payments or expired credit cards? What about the negative effects it has…

What it Takes to Scale a Franchise

franchise

With laser-like focus on client satisfaction and an ingenuous approach towards marketing and branding, RockBox Fitness grew from two locations to 23 franchises and three corporate locations within a year….

Win-Win: Barre Meets Low-Impact Cardio

barre

Health club operators and managers witness the immense popularity of group exercise classes year after year, which helps attract and retain members. With new formats, additional accessories and seemingly endless…

The Bottom Line: 10 Questions with Scott Gillespie

Scott Gillespie

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the March issue, the conversation features Scott Gillespie, the president of Saco Sport &…