September 2018 Issue

Flip through the digital issue:

Use the left and right arrow to navigate through the pages, or click the full-screen mode icon at the bottom.

 


Or read the issue’s articles online:

Laurie Smith’s Servant Leadership

VillaSport

In 1970, writer Robert K. Greenleaf penned an essay titled, “The Servant as Leader,” in which he defined servant leadership as, “A philosophy and set of practices that enriches the lives…

Follow the Leader

leader

Learn more about six women making a positive impact on the fitness industry: Erin Kelly Chief Strategy Officer Brick Bodies Fitness Services, Inc. What do you love most about your…

Never Too Late to Learn

CECs

They say you can’t teach an old dog new tricks, but what about personal trainers? Unlike canines, fitness professionals are perfectly capable of learning long after their initial certification. This…

Perfect Match

agencies

The fitness industry is constantly evolving, and marketing trends are no different. That is why many health clubs turn to agencies to ensure their marketing strategies and messaging stay relevant…

The Basics of Corporate Wellness

corporate wellness

Corporate wellness programs — classes and challenges run by a health club, through which companies help their employees achieve greater wellness — might not be at the top of your…

Polling the Audience

survey software

Survey software is an essential aspect of the member experience for health clubs. Direct and consistent feedback from members is the best way for clubs to implement changes and programs…

Ask the Expert: Rebecca Johnson on Corporate Wellness

Rebecca Johnson

You have questions, we have answers. This month we spoke with Rebecca Johnson, director of wellness services at Corporate Fitness Works, about corporate wellness. What corporate wellness services and programs…

Trying New Things

Ballarat

Mel Tempest, the owner of Ballarat Body and Soul 24/7 Gym in Victoria, Australia, is as resilient as they come. Despite entering the fitness industry at age 36, battling health…

Counterintuitive Leadership

leadership

Have you ever found yourself frustrated as a leader trying to get things done? Have you ever asked yourself or your leadership team, “Why won’t they just do what they…

Nurturing Member-to-Member Relationships

relationships

The importance of relationships and belonging is directly connected to one’s personal well-being and mental health. And for us, IHRSA research shows that relationships equal retention. The communities to which…

Five-Point Retention Strategy For Success

retention strategy

While we often take the time and effort to budget and strategize for sales success, it is equally important to develop and implement a retention strategy for your business. The…

Fighting for Member Retention

member retention

Member retention is a nightmare for many gym owners. Retention is commonly linked to attendance: The more often people visit the gym, the more likely they are to stay. To…

Reach Your Members Where They Are

SMS messaging

SMS messaging is a text message that is less than 160 characters and does not contain any multimedia content such as pictures, videos or audio. SMS messaging is the most…

Leveraging the ‘Law of Commitment’

commitment

Keeping one’s word is a stronger force than you may think. According to Dr. Robert Cialdini, a key industry leader in the field of “persuasion,” one of the seven most…

Minimizing Member Credit Card Disputes

card

A merchant chargeback, also known as a collaboration dispute, occurs when a member contacts their card-issuing bank to make a claim against a charge that appears on their statement. In health…

The Bottom Line: 10 Questions with Missy Moss

Missy Moss

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the September issue, the conversation features Missy Moss, the corporate director of…